Names: Thompson, Teresa L., editor.| Harrington, Nancy Grant, editor. Title: The Routledge
handbook of health communication/edited by Teresa L. Thompson, Nancy Grant Harrington …

Purpose–The over‐the‐counter (OTC) drug market is highly competitive, and consumer
advertising is a prominent influence in OTC drug purchase and consumption. Given current …

The Routledge Handbook of Language and Health Communication consists of forty
chapters that provide a broad, comprehensive, and systematic overview of the role that …

Purpose–This study aims to examine how product involvement moderates the effects of
emotional appeals namely humor and endorsers on consumers' responses to direct‐to …

The impact of direct-to-consumer (DTC) advertising of prescription drugs on consumers has
become the focus of considerable debate. Given rising health care costs, the question …

Studies of cultural and subcultural differences among consumers are important for
advancing knowledge on direct-to-consumer prescription drug advertising (DTCA). This …

Pharmaceutical companies and dietary supplement manufacturers use consumer
advertising to market and sell prescription (Rx) medicines, over-the-counter (OTC) drugs …

While direct-to-consumer (DTC) pharmaceutical drug advertising has been the center of
controversy, proponents argue these ads provide educational and social benefits. This study …

Some have suggested that advertisements for prescription drugs may contribute to
improving the acceptance of stigmatized health conditions. This study explored this notion …

Increased awareness of the dangers of cigarettes has failed to prevent millions of Americans
from continuing to smoke. Thus, policy makers should consider viable options to reduce the …