Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
A meta-analysis of antecedents and consequences of trust in mobile commerce
Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …
commerce service providers to design suitable marketing strategies. Present study …
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse
AA Alalwan - International Journal of Information Management, 2020 - Elsevier
Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …
innovative channels to reach customers and provide them with high-quality services …
Continued intention to use of M-Banking in Jordan by integrating UTAUT, TPB, TAM and service quality with ML
EM Abu-Taieh, I AlHadid, S Abu-Tayeh… - Journal of Open …, 2022 - mdpi.com
Mobile banking is a service provided by a bank that allows full remote control of customers'
financial data and transactions with a variety of options to serve their needs. With m-banking …
financial data and transactions with a variety of options to serve their needs. With m-banking …
Continuance intention of online technologies: A systematic literature review
Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …
continue to use them or not is important for practitioners and academics alike. This paper …
Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework
Abstract The Push Pull Mooring (PPM) Theory has always been linked to the issue of
customer switching behavior and the migration process. However, switching behavior …
customer switching behavior and the migration process. However, switching behavior …
The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications
The working pattern of the food industry has entirely changed with the emergence of mobile
food delivery apps (MFDAs), which deliver an innovative method to interact with and offer …
food delivery apps (MFDAs), which deliver an innovative method to interact with and offer …
Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions
RMS Jafar, W Ahmad - Tourism Review, 2023 - emerald.com
Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …
Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention
Purpose The advancement in Internet technology has played a significant role in
revolutionizing the Internet banking services. Therefore, little is discussed about factors that …
revolutionizing the Internet banking services. Therefore, little is discussed about factors that …
Understanding the determinants of mobile banking continuance usage intention
Purpose The quality of people life and efficiency of banks can be improved by mobile
banking (m-banking). The long-term success of m-banking depends on its constant use. The …
banking (m-banking). The long-term success of m-banking depends on its constant use. The …