Marketing research on Mobile apps: past, present and future

L Stocchi, N Pourazad, N Michaelidou… - Journal of the Academy …, 2022 - Springer
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

A meta-analysis of antecedents and consequences of trust in mobile commerce

S Sarkar, S Chauhan, A Khare - International Journal of Information …, 2020 - Elsevier
Awareness of antecedents and consequences of trust in m-commerce can enable m-
commerce service providers to design suitable marketing strategies. Present study …

Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

AA Alalwan - International Journal of Information Management, 2020 - Elsevier
Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …

Continued intention to use of M-Banking in Jordan by integrating UTAUT, TPB, TAM and service quality with ML

EM Abu-Taieh, I AlHadid, S Abu-Tayeh… - Journal of Open …, 2022 - mdpi.com
Mobile banking is a service provided by a bank that allows full remote control of customers'
financial data and transactions with a variety of options to serve their needs. With m-banking …

Continuance intention of online technologies: A systematic literature review

M Yan, R Filieri, M Gorton - International Journal of Information …, 2021 - Elsevier
Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework

A Nugroho, WT Wang - Computers in Human Behavior, 2023 - Elsevier
Abstract The Push Pull Mooring (PPM) Theory has always been linked to the issue of
customer switching behavior and the migration process. However, switching behavior …

The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications

K Shahzad, Q Zhang, AU Zafar, M Ashfaq… - Journal of Retailing and …, 2023 - Elsevier
The working pattern of the food industry has entirely changed with the emergence of mobile
food delivery apps (MFDAs), which deliver an innovative method to interact with and offer …

Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions

RMS Jafar, W Ahmad - Tourism Review, 2023 - emerald.com
Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …

Extension of technology continuance theory (TCT) with task technology fit (TTF) in the context of Internet banking user continuance intention

S Rahi, MM Khan, M Alghizzawi - International Journal of Quality & …, 2021 - emerald.com
Purpose The advancement in Internet technology has played a significant role in
revolutionizing the Internet banking services. Therefore, little is discussed about factors that …

Understanding the determinants of mobile banking continuance usage intention

B Foroughi, M Iranmanesh, SS Hyun - Journal of Enterprise …, 2019 - emerald.com
Purpose The quality of people life and efficiency of banks can be improved by mobile
banking (m-banking). The long-term success of m-banking depends on its constant use. The …