Examines existing models of buyer behaviour and evaluates theirrelevance to financial
services in the light of the specificcharacteristics of the sector and its products. Reviews …

Reports on a study of consumer banking habits in Poland compared with findings in other
countries to determine whether bankers need to adopt different strategies in the relatively …

Within a practical business context of the changing, competitive climate, this book details the
implications for marketing strategy. New chapters cover topics such as credit cards and …

Financial firms often attempt to benchmark competitors or relatedservice industries to
improve new product development (NPD) and otherkey business processes. Although much …

This thesis begins with discussions of the theoretical grounding of marketing research, the
background against which the research is set, and an appropriate research approach …

Research in services marketing has recognised the role of brands as aids to customers'
decision making, particularly in situations where credence qualities and perceived risk may …

This paper revisits the causes of product deletion, an important if somewhat neglected part
of product management theory. The causes of product deletion are important in the way they …

Retail banking in the USA is an industry in crisis. This message is repeated from the pages
of industry journals to the annals of academic literature. Based on historical analysis of the …

This article presents empirical research findings on the use of direct marketing by a
representative sample of UK financial services institutions. A number of similarities and …

This dissertation investigates the impact of information quality and ergonomics on service
quality in the banking industry. A model postulating that process quality predicts product …