Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shopping consumer behavior” and to gain insight into “What drives …

Purpose Existing studies examine the effect of mobile service quality (MS-QUAL) on
shoppers' intent to continue mobile shopping using various theoretical lenses to understand …

Purpose With the emergence of coronavirus disease 2019 (COVID-19), the usage of e-
money has been reinforced to reach the next level. Therefore, this study aims to examine the …

Purpose This paper aims to establish and empirically investigate a research model
examining the effect of four dimensions of the technology readiness index–optimism …

Social Media (SM) have become an essential tool for the marketing of products and
services, affecting customer Purchase Intention (PI). However, experts have no agreement …

This meta-analytic review conceptualises and synthesises the study factors related to this
phenomenon to effectively comprehend online purchasing intention. This study's" online …

Technology is evolving at a rate greater than adults can learn its usage. Albeit this, post-
pandemic, data of various agencies indicate them to be the fastest-rising segment among …

Purpose Mobile location-based service (m-LBS) seems like a new class of personalized
service due to location positioning technologies. This work aims to investigate consumer …

Engagement in online shopping by specific emerging-market consumers in South Africa has
been on the rise. Nevertheless, the online usage rate remains low. Online retailers need to …

Purpose This study explores coopetition opportunities between e-tailers and brick-and-
mortar (BM) retailers and provides a conceptual framework. These opportunities may be …