Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Luxury brands, with their capacity to provide multi-dimensional experiences, serve as
resources to enrich consumers' sense of self, a process known as self-expansion, which is a …

Despite luxury brands' efforts to incorporate sustainable development into their branding
and product design, studies have shown inconclusive evidence about consumers' reaction …

It is a common assumption to believe that encouraging pro environmental behavior (PEB) in
one domain would lead to increased PEB in other domains (best-case scenario) or just be …

For many years, the concept of sustainability and luxury has been considered a paradox.
Despite scholars' efforts to highlight the compatibility between sustainability and luxury, the …

According to the so-called 'self-licensing effect', committing to a virtuous act in a preceding
choice may lead to behave less virtuously in the succeeding decision. Consequently, well …

In today's global landscape, sustainability emerges as a paramount concern for both
individuals and businesses worldwide, including Vietnam. Vietdata reports that luxury …

Rebound effects can reduce planned environmental savings considerably if they are not
known, accounted for and managed. Environmental activities only contribute effectively to …

Prior research on gift giving has often treated “making recipients happy” as interchangeable
with “improving recipients' welfare.” We propose givers' motive to make recipients happy is …

Nous remercions l'éditeur et les évaluateurs de la Revue économique qui nous ont permis
d'améliorer notre contribution. En outre, nous sommes redevables à plusieurs collègues du …