This paper addresses the emergence of greenwashing and examines its implications for the
development of green marketing strategies. It starts from the premise that companies face …

The cosmetics and personal care industry has, by its nature, contributed to global
environmental issues such as climate change, waste, water scarcity, habitat destruction, and …

Sustainable practices are not just a trend; they are becoming essential for the long-term
viability of businesses. companies that adopt sustainable advertising early on stand to gain …

Introduction The necessity to promote pro-environmental behavior change in individuals and
society is increasingly evident. This study aimed to investigate the effect of evaluative …

In the context of mobile internet, the social diffusion effect of green consumption behavior
becomes increasingly pronounced. This study, originating from the perspective of green …

Carbon footprints show the greenhouse gas emissions associated with consumption of
goods and services. Many countries now calculate carbon footprints at the national level …

Environmental issues in China have induced widespread concerns since China is the
biggest manufacturer in the world, and a large consumer country. Luxury consumers care …

Purpose The study explores the sustainability of biodegradable materials as an eco-friendly
substitute for traditional plastics across diverse applications. These materials decompose …

Green communication is important for businesses to achieve customer satisfaction and gain
a significant competitive advantage. Therefore, improving the indicators is very significant for …

This study designed media-rich online botanical dietary supplement advertisements that
contained misleading claims and probed factors affecting the purchase intention of mature …