Purpose This study aims to investigate the intervening role of lean management (LM) in the
direct relationships between green market orientation, green value-based innovation, green …

Despite concerted scholarly and managerial interests in sustainability, integrating the
principle of sustainable development in small and medium-sized enterprises (SMEs) …

Purpose The presented study pinpoints transformation of business models of small and
medium enterprises (SMEs) in the food and beverage sector depending on their …

Purpose The compounding impacts of climate change has mobilised unstinting endeavours
of researchers, ecologists and corporate leaders to explore new ways for the logistics …

Sustainability marketing addresses market-related issues that threaten quality of life. While
its major research strands belong to the same research domain, its theoretically fragmented …

Consumers worldwide are becoming conscious of sustainability. This has compelled
marketers to cater to their needs, and thereby shift towards sustainability marketing …

Retailers strive for sustainability, relying on marketing efforts. Retail business sustainability
(BS) is a debated topic, necessitating research on customer support for sustainable …

With resource scarcity and increasing competition, entrepreneurs are struggling to find an
entrepreneurial way of marketing for their enterprises to survive and grow. While the …

The aim of the study is to clarify what factors and how exactly to act in market research in the
transition economy of Ukraine. The hypothesis raised is the conduct of market research in a …

The demand for the multipurpose use of forestry accentuates the development of non-timber
forest products and services and the search for other sources of financial benefits for forest …