Purpose–This paper aims to investigate personalized communications through digital
media, which include display, search, social and mobile communications …

The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …

Background YouTube, the online video creation and sharing site, supports both video
content viewing and content creation activities. For a minority of people, the time spent …

This study aims at developing and validating a measurement model for customer
engagement with specific focus on mobile devices for shopping. Further, role of customer …

Financial technology (otherwise known as FinTech) refers to a type of technology and
innovation that tries to improve and automate the delivery and use of financial services …

Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …

Short message service (SMS) allows marketers to interact directly with target consumers at
specific times and locations via their mobile phones. Using a modified technology …

The purpose of this study is to examine factors affecting consumers' acceptance of mobile
marketing across two global markets. Drawing upon technology acceptance and uses and …

In this study, we proposed a research model to investigate the factors influencing users'
continuance intention to use Twitter. Building on the uses and gratification framework, we …

The Internet has experienced an exponential growth in the number of users and has created
enormous increases in its marketing and communication applications during a considerably …