Increased use of smartphone and other mobile devices means more frequent contact
between the brands and consumers. Interactions happen on anytime, anywhere basis …

Transactions through mobile commerce for tourism-related products and services are
increasing. This phenomenon can lead to impulse buying due to technological features and …

Advertising is experiencing rapid technological changes that have led to digitalization of
media, consequently resulting in the emergence of new media types, such as mobile …

This experiment examines how three corporate communication strategies (ie, corporate
ability (CA) strategy, corporate social responsibility (CSR) strategy, and hybrid strategy) …

This exploratory study investigates young consumers' responses to mobile ads that use
different types of interactivity: consumer-‐message interactivity, consumer-‐marketer …

Klasik iktisat teorisine göre rasyonel bir varlık olan tüketicilerin kararları da rasyoneldir. Bu
bakış açısı milenyuma kadar gelen süreçte bilimsel paradigmaya hakim olmuştur. Genel …

Advertising tries to find its place in the new consumer-centered paradigm for media
communication. Consumers no longer are a uniform group, passive and powerless. Mobile …

Abstract [eng] The main purpose of the master's thesis was to explore the effect of
psychological ownership inclusion in sponsored post on consumer perceptions on the urge …

With the wide use of consumer electronics and the rapid development of online shopping,
more and more ad videos are developed for IDTV and mobile users. However, a huge …

In this paper, we propose a novel pervasive business model for sales promotion in retail
chain stores utilizing WLAN localization and near field communication (NFC) technologies …