Kehadiran media digital, seperti media sosial memungkinkan kita terhubung tanpa ada
batasan ruang dan waktu. Konsumsi media sosial membawa perubahan dalam berbagai …

Political branding has developed into an established and vibrant sub-discipline of political
marketing. Indeed, political branding research continues to push boundaries by critically …

Nowadays organizations are directed to sustainable development, including renewable
energy sources. For this investment to translate into competitive advantage, consumers …

Purpose The purpose of this paper is to investigate whether voters consider a candidate's
brand image when evaluating election alternatives. That is, how prominent a role does the …

This article focuses on assessing the capabilities of projective techniques, in gaining a
deeper insight into complex university corporate brands. In particular, we will explore …

Purpose Brand image remains a “nebulous” construct with very few frameworks dedicated to
understanding the process of uncovering brand image. This is supported by explicit calls for …

Politics and the political process remains a complex, often controversial area of study.
Indeed, in order to simplify our understanding of political organisations, institutions, groups …

This research explores how corporate political activity (CPA) affects consumers' online
behavior. Recently, brands' engagement in the political realm has expanded as results of …

This study explores the effectiveness of qualitative projective techniques to explore the
corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple …

The hotel industry is a mix of tangible and intangible services; Accordingly, hotel guests
usually purchase at one time a service with several sign-based rating criteria.. the purpose …