Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

The Metaverse has become a buzz-phrase among tech businesses. Facebook's rebranding
to Meta is symptomatic of this. Many firms and other actors are trying to shape visions of the …

Virtual Reality (VR) has become a trendy IT topic in the past few years. When Steven
Spielberg turned Ernest Cline's popular novel, Ready Player One, into a film, VR became …

The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

The paper develops a needs–affordances–features (NAF) perspective on social media use
which posits that individuals' psychological needs motivate their use of social media …

Conversational agents (CAs)—frequently operationalized as chatbots—are computer
systems that leverage natural language processing to engage in conversations with human …

Purpose Due to the lack of relevant literatures on the application of mobile augmented
reality (AR) service in beauty industry, the purpose of this study is to explore the impact of …

Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing
a strategy of service augmentation to enhance customers' online service experiences …

For e-retailers, optimizing their online presence is becoming crucial to stay competitive.
Thanks to continuous technological development, particularly in terms of mobile networks …