Consumers rely on online reviews because they deem information from a third party to be
more credible than promotional communications. Unfortunately, not all online reviews are …

Reviews have become an essential part of consumer decision-making. However, the rise in
fake reviews can lead consumers astray and provide misleading information to sell more …

Identifying which consumers are more likely to write reviews and when they are more likely
to do so is of paramount importance for marketing management. Applying trait activation …

Online reviews play a critical role in online shopping platforms by helping consumers make
efficient shopping decisions despite the limited experiential information that online shopping …

Purpose This study explores the link between additional reviews, credibility, and consumers'
online purchasing behavior. Design/methodology/approach We employ a 2× 2 between …

Online product reviews play a critical role for consumers to make a decision of product
purchasing, and become an important data source for vendors to build recommendation …

Online reviews like product reviews are important references for a potential user to learn the
basic information of a product. However, some reviewers were rewarded for writing the …

In recent years, growing social media and ecommerce has underscored the necessity of
evaluating seller-customer relations. The online review system is one way to assess this …

Online reviews play a crucial role in influencing seller–customer dynamics. This research
evaluates the credibility and consistency of reviews based on volume, length, and content to …

In recent years, online review system attracts attention to assess seller-customer relations in
the world of e-commerce. To address the quality concern of online review, especially …