This study investigates how internationally active firms' international promotion strategy is
linked to international marketing performance. It addresses the issue of effectively balancing …

This research explores how charities can harness individuals' desire for self‐enhancement
in their advertisements to boost volunteerism. Two studies examine the effects of advertising …

In this study, researchers will conduct an analysis in realizing community empowerment in
village programs in the Nazalou Lolowua Village government, Gunungsitoli Alo'oa …

This research aims to analyze the marketing strategies implemented by UD. Tokosa, a
trading business engaged in the sale of building tools in West Nias Regency. The main …

Ekspor produk kecap merupakan salah satu aspek penting dalam memperluas pasar
internasional bagi perusahaan Indonesia. Arab Saudi, sebagai salah satu pasar potensial …

This study aims to determine the effect of planning on employee productivity at PT. Narindo
Solusi Telekomunikasi in Gunungsitoli City. Trust can be observed in situations where a …

This study delves into the evolution of social media within marketing strategies, employing a
bibliometric approach. It delineates substantial shifts in consumer behavior and business …

Logistics is one of the main needs and various efforts are being made to fulfill it. These
efforts include trading and exchanging goods and conducting social relations, namely by …

De acuerdo con el Instituto Nacional de Estadística y Geografía (INEGI), como herramienta
del marketing tradicional el 53% de las Microempresas impulsan su negocio por medio de …

Companies can optimize their sales volume in international markets by using these
strategies. Implementing an international marketing strategy that includes tariff and quota …