Consumer engagement via interactive artificial intelligence and mixed reality

EC Sung, S Bae, DID Han, O Kwon - International journal of information …, 2021 - Elsevier
The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

From photo to 3D to mixed reality: A complete workflow for cultural heritage visualisation and experience

H Rahaman, E Champion, M Bekele - Digital Applications in Archaeology …, 2019 - Elsevier
The domain of cultural heritage is on the verge of adopting immersive technologies; not only
to enhance user experience and interpretation but also to satisfy the more enthusiastic and …

Effects of mixed-reality on players' behaviour and immersion in a cultural tourism game: A cognitive processing perspective

GE Raptis, C Fidas, N Avouris - International Journal of Human-Computer …, 2018 - Elsevier
Mixed-reality environments introduce innovative human-computer interaction paradigms
assisted by enhanced visual content presentation which require from end-users to perform …

A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums

R Hammady, M Ma, Z Al-Kalha, C Strathearn - Virtual Reality, 2021 - Springer
Mixed reality (MR) is a cutting-edge technology at the forefront of many new applications in
the tourism and cultural heritage sector. This study aims to reshape the museum experience …

Ambient information visualisation and visitors' technology acceptance of mixed reality in museums

R Hammady, M Ma, C Strathearn - Journal on Computing and Cultural …, 2020 - dl.acm.org
The visualisation of historical information and storytelling in museums is a crucial process for
transferring knowledge by directly and simplistically engaging the museum audience. Until …

Gesture-based interaction for AR systems: a short review

D Gavgiotaki, S Ntoa, G Margetis… - Proceedings of the 16th …, 2023 - dl.acm.org
Gesture-based interaction constitutes the prominent interaction modality for Augmented
Reality (AR) systems. In this state-of-the-art review, we classify the recent literature on hand …

The influence of collaborative and multi-modal mixed reality: Cultural learning in virtual heritage

MK Bekele, E Champion, DA McMeekin… - Multimodal …, 2021 - mdpi.com
Studies in the virtual heritage (VH) domain identify collaboration (social interaction),
engagement, and a contextual relationship as key elements of interaction design that …

Mid-air haptic bio-holograms in mixed reality

T Romanus, S Frish, M Maksymenko… - … symposium on mixed …, 2019 - ieeexplore.ieee.org
We present a prototype demonstrator that integrates three technologies: mixed reality head
mounted displays, wearable biosensors, and mid-air haptic projectors to deliver an …

The augmented museum: A multimodal, game-based, augmented reality narrative for cultural heritage

F Giariskanis, Y Kritikos, E Protopapadaki… - Proceedings of the …, 2022 - dl.acm.org
As digitization has transformed media and Augmented Reality (AR) is evolving from a
research area to a commodity, museums are creating interactive AR experiences to digitally …

SceneCtrl: Mixed reality enhancement via efficient scene editing

YT Yue, YL Yang, G Ren, W Wang - Proceedings of the 30th annual ACM …, 2017 - dl.acm.org
Due to the development of 3D sensing and modeling techniques, the state-of-the-art mixed
reality devices such as Microsoft Hololens have the ability of digitalizing the physical world …