Abstract Mobility as a Service (MaaS) represents an innovative solution expected to induce
people abandoning their cars in favor of more sustainable ways of travelling. However, a …

Bundling is pervasive in today's markets. However, the bundling literature contains
inconsistencies in the use of terms and ambiguity about basic principles underlying the …

Bundle offers consisting of two or more products often include a price discount. The impact
of the price discount on the perceived attractiveness of the bundle has been shown to …

As the Mobility as a Service (MaaS) concept attracts more interest, there is increased
demand for understanding more about MaaS subscription plans. There is a gap in …

Consumers' perceived risk is a significant barrier to the adoption of new high-tech products.
Based on a review of the marketing, consumer behavior and psychology literatures, a …

In recent years, consumers have been confronted with the proliferation of package bundling
(ie, marketing multiple products or services together in a single package at a discounted …

This paper investigates customers' willingness to buy potential bundle offers made up of an
electric vehicle (EV) and community solar power. According to literature, the bundling of …

Although electric vehicle (EV) sales have recently been increasing, EVs can only contribute
to mitigating climate change if the power they require is generated from renewable energy …

With the advent of 3G and LTE networks, bundled packages that contain free minutes,
unlimited text messaging, Internet flat rates and the like became prevalent among …

Applying behavioral economic theories, we hypothesize that consumers have sticky
reference prices for individual information goods, but their perceived value for customizable …