Analysis of The Effect Brand Equity on Consumer Purchase Decisions in Telkomsel Products
H Hastuti, R Rusdin - International Journal of Management …, 2023 - jurnal-umbuton.ac.id
The purpose of this research is to identify and examine the effect of brand equity on
consumer purchasing decisions for Telkomsel products. This study had 1,585 respondents …
consumer purchasing decisions for Telkomsel products. This study had 1,585 respondents …
Legal Safeguards for Owners of Untapped Foreign Brands Under Indonesia's First-to-File Principle
AD Artija, SB Purwaningsih - Indonesian Journal of Law and …, 2024 - ijler.umsida.ac.id
This study examines the risks associated with unregistered trademarks, particularly in the
context of Indonesia's adherence to the First To File principle. Employing normative methods …
context of Indonesia's adherence to the First To File principle. Employing normative methods …