Determinan Keputusan Pembelian dan Kepercayaan Merek Sebagai Variabel Mediasi (Determinants of Purchasing Decisions and Brand Trust as Mediating …
D Erawati, M Fadhilah… - Akuntansi Bisnis & …, 2024 - journal.stie-mce.ac.id
Penelitian ini bertujuan untuk menganalisis pengaruh dukungan selebriti dan variasi produk
yang dimediasi oleh kepercayaan merek terhadap keputusan pembelian mie sedaap …
yang dimediasi oleh kepercayaan merek terhadap keputusan pembelian mie sedaap …
[PDF][PDF] Celebrity vs. influencer endorsements: How commodity organizations can influence consumer behavioral intention change
C Rourke - 2023 - krex.k-state.edu
Two important goals of commodity organizations are increasing consumer demand and
education. One way to meet these goals is through the use of endorsers, such as celebrities …
education. One way to meet these goals is through the use of endorsers, such as celebrities …
Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat.
M Bari, A Singh, NR Kumar - International Journal of Applied …, 2023 - search.ebscohost.com
Nowadays, advertising is a beautiful way to advertise a product across the entire market.
The current research investigates about the impacts of advertising on customer purchase …
The current research investigates about the impacts of advertising on customer purchase …