Purpose In recent years, more and more e-retailers have adopted live streaming services to
attract customers. Although the extant literature has mostly examined the motivations for live …

The concept of guanxi (ie, a close and pervasive interpersonal relationship) has received
little attention in the literature on online marketplaces, perhaps due to their impersonal …

Prior studies highlight consumer behavior in social commerce from the perspective of
relational exchange, while culture-driven aspects have been neglected. Given cultural …

In e-commerce live streaming, sellers choose the most suitable streamers to endorse their
products. The streamer introduces the main functions of the goods, organizes marketing …

With the progress of urbanization, rural communities in Zhejiang Province of China have
demonstrated a pattern of commercial and residential combinations, which resulted in …

This paper examines cultural awareness in knowledge transfer to China. The concepts of
guanxi and mianzi are fundamentally important in understanding cultural interactions in …

Mobile social platform such as WeChat Moments has gained great popularity in China in the
past few years. However, there are still a lack of studies that focus on Guanxi network …

The emergence of social commerce has brought substantial changes to both businesses
and consumers. Amid this backdrop, understanding consumer behavior in social commerce …

The authors report the findings of a study conducted among a sample of 202 Hong Kong–
based Chinese importing companies regarding their working relationships with Western …

This study aims to develop and test a concept for improving Anglo-Chinese business
relationships. By piecing together and incorporating both Chinese and western relationship …