BT Khoa - Journal of Open Innovation: Technology, Market, and …, 2023 - Elsevier
Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically examine the influence of attitudes, subjective norms, and perceived behavioral control on …
B Abedin - Journal of Organizational and End User Computing …, 2016 - igi-global.com
Despite increasing popularity of social networking sites (SNSs) among customers, it is still unclear for many small-medium enterprises (SMEs) why they may need to embark on a …
Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this …
NM Ha, BT Khoa - Webology Spec. Issue Inf. Retr. Web Search, 2021 - researchgate.net
The digital transformation age has changed the way businesses advertise. Digital advertising means have gradually replaced traditional advertising means such as …
Search engine advertising (SEA) is a prominent source of revenue for search engine companies, and also a solution for businesses to promote their visibility on the web …
H Jafarzadeh, B Abedin, A Aurum… - Journal of Organizational …, 2019 - igi-global.com
Search engine advertising (SEA), in which businesses (or advertisers) bid on keywords and pay search engine providers (eg Google) to get a secure place on the first page of search …
L Pham, DNP Anh - … Journal of Enterprise Information Systems (IJEIS …, 2014 - igi-global.com
E-banking is seen as the newest delivery channel for banking services in many developed countries and is believed to have a significant impact on the bank market. It is contended …
The paper aims to investigate the impact of freedom dimensions, investor sentiment, and uncertainty on bank stock returns. Additionally, this study examines the interaction between …