Towards a decision-making structure for selecting a research design in empirical software engineering

C Wohlin, A Aurum - Empirical Software Engineering, 2015 - Springer
Several factors make empirical research in software engineering particularly challenging as
it requires studying not only technology but its stakeholders' activities while drawing …

[HTML][HTML] The role of self-efficacy and firm size in the online advertising services continuous adoption intention: Theory of planned behavior approach

BT Khoa - Journal of Open Innovation: Technology, Market, and …, 2023 - Elsevier
Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically
examine the influence of attitudes, subjective norms, and perceived behavioral control on …

Diffusion of adoption of Facebook for customer relationship management in Australia: An exploratory study

B Abedin - Journal of Organizational and End User Computing …, 2016 - igi-global.com
Despite increasing popularity of social networking sites (SNSs) among customers, it is still
unclear for many small-medium enterprises (SMEs) why they may need to embark on a …

Behavioral intentions to adopt technological innovations: the role of trust, innovation and performance

V Ratten - Web-Based Services: Concepts, Methodologies, Tools …, 2016 - igi-global.com
Cloud computing services are a prominent innovation that has changed consumer
behaviours towards adopting new technological services. Despite the popularity of this …

[PDF][PDF] The Google advertising service adoption behavior of enterprise in the digital transformation age

NM Ha, BT Khoa - Webology Spec. Issue Inf. Retr. Web Search, 2021 - researchgate.net
The digital transformation age has changed the way businesses advertise. Digital
advertising means have gradually replaced traditional advertising means such as …

Search engine advertising adoption and utilization: An empirical investigation of inflectional factors

H Jafarzadeh, A Aurum, J D'Ambra… - Journal of …, 2015 - Taylor & Francis
Search engine advertising (SEA) is a prominent source of revenue for search engine
companies, and also a solution for businesses to promote their visibility on the web …

Search engine advertising perceived effectiveness: a resource-based approach on the role of advertisers' competencies

H Jafarzadeh, B Abedin, A Aurum… - Journal of Organizational …, 2019 - igi-global.com
Search engine advertising (SEA), in which businesses (or advertisers) bid on keywords and
pay search engine providers (eg Google) to get a secure place on the first page of search …

Intention to use e-banking in a newly emerging country: Vietnamese customer's perspective

L Pham, DNP Anh - … Journal of Enterprise Information Systems (IJEIS …, 2014 - igi-global.com
E-banking is seen as the newest delivery channel for banking services in many developed
countries and is believed to have a significant impact on the bank market. It is contended …

[PDF][PDF] Journal of Open Innovation: Technology, Market, and Complexity

SF Shah, M Albaity, M Rahman - researchgate.net
The paper aims to investigate the impact of freedom dimensions, investor sentiment, and
uncertainty on bank stock returns. Additionally, this study examines the interaction between …