[HTML][HTML] From CRM to social CRM: A bibliometric review and research agenda for consumer research

R Perez-Vega, P Hopkinson, A Singhal… - Journal of Business …, 2022 - Elsevier
Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

Consumer ethics: A review and research agenda

SM Hassan, Z Rahman, J Paul - Psychology & Marketing, 2022 - Wiley Online Library
Consumer ethics continues to draw the attention of academicians and practitioners as a
significant economic and social issue globally. Consumer ethics refers to moral principles …

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

J Hwang, JYJ Choe, HM Kim, JJ Kim - International Journal of Hospitality …, 2021 - Elsevier
This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

[HTML][HTML] Value of corporate social responsibility for multiple stakeholders and social impact–Relationship marketing perspective

G Pfajfar, A Shoham, A Małecka, M Zalaznik - Journal of business research, 2022 - Elsevier
Despite extensive corporate social responsibility (CSR) literature most of research has
examined corporate performance as its only outcome. We aim to fill this gap by assessing …

The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands

D Natiqa, N Kusumawati, F Aprilianty - … Science, ICE-BEES 2021, 27-28 …, 2022 - eudl.eu
As the usage of online shopping platforms becomes more important for today's society,
luxury fashion brands are prompting to adopt online selling as their distribution channels …

Effects of service quality and customer satisfaction on loyalty of bank customers

A Supriyanto, BB Wiyono… - Cogent Business & …, 2021 - Taylor & Francis
Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …

Customer experience challenges: bringing together digital, physical and social realms

RN Bolton, JR McColl-Kennedy, L Cheung… - Journal of service …, 2018 - emerald.com
Purpose The purpose of this paper is to explore innovations in customer experience at the
intersection of the digital, physical and social realms. It explicitly considers experiences …

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

L Pham, YB Limbu, TK Bui, HT Nguyen… - International journal of …, 2019 - Springer
Prior studies on e-learning service quality were conducted mainly in developed countries;
however, little effort has been made in emerging countries. This study examines the …

Customer engagement behaviour on social commerce platforms: An empirical study

AH Busalim, F Ghabban - Technology in society, 2021 - Elsevier
Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention

I Khan, LD Hollebeek, M Fatma, JU Islam… - Journal of Marketing …, 2023 - Taylor & Francis
The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …