The rise of pro-environmental awareness has promoted a new innovative local brand that
considers sustainable society life. This study analyses how the green marketing claim of …

Conserving energy use is a shared responsibility of all people, and it is essential for
mitigating climate warming. The purpose of this study is to investigate energy-saving …

This study focused on integrating energy-saving education within the realms of natural
science and religious, aligning with Islamic environmental values. Specifically, the aim was …

Background The global issue of ecological resource scarcity, worsened by climate change,
necessitates effective methods to promote resource conservation. One commonly used …

Neoclassical economics asserts that individuals maximize their utility subject to constraints,
such as income. Rational choice and expected utility theories are natural outgrowths of utility …

This study aimed to investigate the effect of message framing on prospective students'
attitudes and the impact on their intention to select a college. Marketers often face difficulties …

This study investigates the impact of influencers' credibility and influencer/product
congruence on purchase decision becomes the focus of this study by considering the …

This qualitative, collective case study examines how Hollywood commercial feature
screenplays portray US presidential leadership. Noting how publicized scandals of …

SMA YSP PUSRI adalah sekolah yang berada dalam naungan Yayasan Sosial Pupuk
Sriwijaya dimana ratarata pelajarnya berasal dari kalangan menengah ke atas. Sehingga …

Household electricity consumption per capita has been steadily increasing every year.
Current literature on energy has largely focussed on energy efficient technologies. There …