Purpose This article studies the digitalization of corporate communications and the
emergence of communication technology (CommTech). The authors show communicators' …

Purpose In recent years, issues like untrusted or questionable sources of information are
indisputably rampant in the digital era. The quality of information is now found to be …

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media
communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter …

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear
approach for students wanting to learn how to develop public relations campaigns. Ron …

Influencer e content creator stanno condizionando profondamente molti aspetti culturali e di
business della società contemporanea e, per questa ragione, rappresentano uno dei …

This new edition continues to give students a foundation in the principles of digital audience
engagement and data metrics across platforms, preparing them to adapt to the quickly …

Successful mitigation of emerging infectious disease requires that the public adopt
recommended behaviours, which is directly influenced by effective crisis communication …

Social media influencers (SMIs) are having a profound impact on how diners seek
information about culinary establishments and are redefining how the marketing industry …

Despite a growing body of research around social media influencers (SMIs), relatively few
studies have sought to examine the role of corporate influencers, or employees that act in …

Child protection organizations (CPOs), as part of the non-profit sector in South Africa, play a
vital role in addressing the needs of abused, neglected and vulnerable children. Child …