Based on the analysis of 190 studies (18,573 participants), we estimate that the average
silent reading rate for adults in English is 238 words per minute (wpm) for non-fiction and …

Recent studies of eye movements in reading and other information processing tasks, such
as music reading, typing, visual search, and scene perception, are reviewed. The major …

眼跳和注视是阅读过程中的两种基本眼动现象. 目前在对阅读的眼动研究中分析指标主要包括两
类, 一类是与眼睛何时移动有关的时间维度的眼动指标, 具体包括以字或词为兴趣区的眼动指标 …

Eye movements are now widely used to investigate cognitive processes during reading,
scene perception, and visual search. In this article, research on the following topics is …

Rising levels of advertising competition have made it increasingly difficult to attract and hold
consumers' attention and to establish strong memory traces for the advertised brand. A …

Reading affords opportunities for L2 vocabulary acquisition. Empirical research into the
pace and trajectory of this acquisition has both theoretical and applied value. Charting the …

This study responds to the call for more ecologically valid psycholinguistic research (Spivey
& Cardon, 2015) by examining how readers incidentally acquire multifaceted vocabulary …

This special issue comprises a set of six papers, in which studies are presented that use eye
tracking to analyse multimedia learning processes in detail. Most of the papers focus on the …

Lorsqu'un texte est lu deux fois, la rapidité de lecture s' accroît à la seconde lecture. C'est là
un phénomène bien connu, mais il existe peu de travaux en expliquant les causes. Dans la …

Eye tracking has helped to understand the process of reading a word or a sentence, and this
research has been very fruitful over the past decades. However, everyday real‐world …