Purpose Environmental changes, specifically the economic crisis and the growing
penetration of digital technologies, have produced significant changes in shopping habits …

Purpose The purpose of this paper is to examine and compare the influence of age,
education, income, product involvement and sales promotion (SP) characteristics on …

Purpose The purpose of this paper is to empirically investigate the role of the placement (ie
location) of humanoid service robots (HSRs) for entertainment applications in retailing by …

Shopper marketing is a recent concept and it has been gaining importance and attention
among managers and researchers. Due to its youth and increasing relevance, the purpose …

Purpose–The current research aims to explore influence of shopping motives and price
perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price …

Purpose The purpose of this study is to examine the effectiveness of in-store private label
marketing to impact the attitude of consumers towards private label brands (PLBs) by …

This study aims to determine the influence of visual merchandising and store atmosphere
against impulse buying on the visitors of Matahari Department Store at City of Tomorrow …

Background Growing evidence suggests that it is possible to change the retail food
environment to enable healthier choices via in-store interventions. It has been difficult to …

Research on flash sales generally discusses system failures and their effects on consumer
purchases, but there is no research that discusses the characteristics of flash sales and their …

The purpose of the present study is to examine the impact of consumers' personality traits
such as value consciousness and coupon proneness on attitude towards online shopping. A …