This paper presents learning theory of conditioning. According to conditioning theory,
learning is a process of change that occurs because of the conditions which then cause a …

Research with implicit measures has been criticized for an unclear meaning of the term
implicit and inadequate psychometric properties, as well as problems regarding internal …

Given the increasing rates and severe consequences of childhood obesity, how to
encourage children to eat low-calorie and healthy foods is an important question. Building …

A neutral stimulus can acquire valence by being paired with a valenced stimulus, leading to
a new attitude towards the previously neutral stimulus. There is, however, considerable …

Pairing procedures are among the most frequently used paradigms for modifying
evaluations of target stimuli related to oneself, an object, or a specific situation due to their …

Background Many young women are dissatisfied with their bodies. This study investigated
the effect on current body dissatisfaction levels of a newly developed evaluative conditioning …

Evaluative Conditioning (EC) refers to changes in our liking or disliking of a stimulus due to
its pairing with other positive or negative stimuli. In addition to stimulus-based mechanisms …

In this study, we analysed Evaluative Conditioning (EC) with a recently introduced SR
paradigm [Blask et al.,. Doing is for feeling. Journal of Experimental Psychology: General …

The neuro-physiological response to stress has far-reaching implications for learning and
memory processes. Here, we examined whether and how the stress-induced release of …