The online expert service (OES) market is thriving by providing convenient professional
services such as telemedicine consultation, legal advice, and financial planning. However …

This study investigates the sustainable operations of a multi-brand restaurant that adopts
multiple brands in a store, unlike a typical restaurant that operates only a single brand. We …

Multichannel marketing integration is an important strategy in modern marketing that
influences customer loyalty and brand perception. In this literature review, researchers …

Qu'il s' agisse d'un niveau individuel, collectif ou politique, un décideur dispose rarement de
l'ensemble des informations nécessaires pour prendre la meilleure décision. La recherche …

Expert services are knowledge-intensive, often leading to consumer uncertainty about their
state to be treated, particularly when confronted with the firm's strategic multi-channel …