In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Purpose Artificial intelligence (AI) is increasingly applied by businesses to optimize their
processes and decision-making, develop effective and efficient strategies, and positively …

This paper investigates the influence of certain factors on the efficiency of companies in
Serbia using artificial neural networks. According to the results of empirical research using …

In the era of the digital revolution, customer expectations have drastically changed. To meet
and exceed customer expectations, companies are transforming their marketing strategies …

The paper focuses on predicting the next purchase day (NPD) for customers in e-commerce,
a task with applications in marketing, inventory management, and customer retention. A …

The emergence of machine learning algorithms presents the opportunity for a variety of
stakeholders to perform advanced predictive analytics and to make informed decisions …

Puji Syukur penulis panjatkan kehadirat Allah SWT, yang telah melimpahkan rahmat dan
karunia-Nya sehingga penulisan buku “Consumer Satisfaction In The Digital Edge–Edisi …

Use of digital payments has risen exponentially in the recent past especially due to the
COVID-19 pandemic. This is because online payment methods offer many benefits in …

With the development of technology, large databases become more accessible thanks to
automation systems that automatically keep data and allow the use of large databases in …

Disclosed are systems, methods, and non-transitory computer-readable media for message
timing optimization. A message timing optimization system determines optimized times to …