The prominence of livestreaming within the business sector has been on the rise, yielding a
transformative impact on the retailing and service landscape. Livestreaming has evolved …

Live streaming allows streamers and viewers to watch, create, and share videos in real time
on topics from gaming, shopping, and social channels to tourism and entertainment. It is …

Both in China and across the rest of the world, livestream shopping is developing at a
considerable rate. Non-transactional consumer engagement has been demonstrated to be …

This paper examines how the COVID-19 pandemic associates with Twitch users' emotion,
using natural language processing (NLP) as a method. Two comparable sets of text data …

Live streaming has become one of the leisure activities of most people due to the rich and
various contents. For young generation, to watch other people playing games on the live …

A particularly striking new phenomenon in recent years is the live streaming of video games
through popular platforms, such as Twitch. This study focuses on the motivations and types …

As a new form of social commerce, live-streaming shopping (LSS) provides customers with
vivid real-time communication/interaction. However, there is limited research investigating …

Based on the theory of planned behavior (TPB), the current study developed a model to
understand motivations and predictors of viewers' virtual gifting behaviors in online live …

Media discourse reflects and shapes social and public opinion, which is crucial to the policy-
making and energy system deployment. In this study, we focus on exploring the impact of …

Purpose This study aims to explore the determinants of viewers' gifting and social sharing
behaviours in online streaming from a dual-attachment perspective and to explain how live …