In the new digital era, one of the major strategic priorities for many universities is having a
high quality and efficient website. While universities invest considerable resources in this …

University websites are increasingly crucial in meeting the evolving digital demands of
students. To effectively manage university websites, it is necessary to first determine …

This research attempts to understand the challenges faced by marketers in the digital world,
particularly in dealing with Generation Y. To understand their email behavior and to identify …

This chapter reviews the status quo on consumerism and consumer protection in relation to
young consumers and suggests some future directions. Consumerism, which uses …

In unprecedented times such as the COVID-19 pandemic, many customers are increasingly
looking to online platforms and websites to make their purchasing decisions instead of in …