Social media in higher education: A framework for continuous engagement

V Kumar, P Nanda - International Journal of Information and …, 2019 - igi-global.com
Distance education or learning has been around for a long time and with the advent of
mobile devices like the smart phone, it is inevitable that mobility impacts the distance …

Consumer behavior in clothing industry and its relationship with open innovation dynamics during the COVID-19 pandemic

AKS Ong, MA Cleofas, YT Prasetyo… - Journal of Open …, 2021 - mdpi.com
The fashion industry has been continuously growing over the years, yet it is an industry that
was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine …

[PDF][PDF] Factors affecting consumers' internet shopping behavior during the COVID-19 pandemic: Evidence from Bangladesh

M Neger, B Uddin - Chinese Business Review, 2020 - researchgate.net
The aim of the study was to investigate the factors affecting consumers' internet shopping
behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study …

A game theory approach to selecting marketing-mix strategies

M Abedian, A Amindoust, R Maddahi… - Journal of Advances in …, 2022 - emerald.com
Purpose Adopting efficient marketing strategies is a challenging task in a competitive market
place involving complex marketing planning, techniques and mechanisms to identify the …

Food consumption behavior, food supply chain disruption, and food security crisis during the COVID-19: The mediating effect of food price and food stress

M Nekmahmud - Journal of Foodservice Business Research, 2024 - Taylor & Francis
This research aims to examine how consumers' consumption behaviors change in response
to food supply chain disruptions and food security crisis during COVID-19. A new conceptual …

Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand

P Pholphirul, P Rukumnuaykit, T Charoenrat… - Asia Pacific Journal of …, 2022 - emerald.com
Purpose The objective of this study is to determine how service marketing strategies affect
enterprises in the tourism and hospitality industry, especially, operators in small towns that …

Social media as a tool in higher education: A pedagogical perspective

V Kumar, P Nanda - Handbook of research on diverse teaching …, 2020 - igi-global.com
Abstract Development of information technology has very much affected the way teachers
teach and students learn. Digital devices have become a routine not only for playing games …

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

RD Kusumawati, T Oswari… - International …, 2021 - inderscienceonline.com
This exploratory research focuses on analysing the impact of marketing-mix, culture and
experience on purchase intentions and purchase decision for online music products in …

The role of electronic word of mouth (eWOM) and the marketing mix on women's purchasing intention of children's dietary supplements

H Al-Dmour, S Al-Qawasmi, R Al-Dmour… - International Journal of …, 2022 - emerald.com
Purpose This study aims to examine and validate the role of electronic word of mouth
(eWOM), a mediating factor between the marketing mix elements (product, price, place and …

Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

S Ahmed, AT Saad, SR Chowdhury… - Cogent Business & …, 2024 - Taylor & Francis
The online food delivery (OFD) industry has experienced significant growth and
transformation, enabling businesses to operate in a dual-channel manner and diversify their …