Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
Building upon the stimulus-organism-response (SOR) and the hedonic motivation theories,
this study aims to assess the effects of consumer awareness variables viz. unhealthy product …
this study aims to assess the effects of consumer awareness variables viz. unhealthy product …
Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region.
AH Salah, OM Alaya - Global Journal of Economics & …, 2024 - search.ebscohost.com
Objective: This investigation aims to determine whether persuasive advertising outweighs
health warnings and sin taxes to entice students to purchase unhealthy products in two …
health warnings and sin taxes to entice students to purchase unhealthy products in two …
[PDF][PDF] Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region عانقلإا ىلع مئاقلا نلاعلإا يف بلاطلا لبق نم ةئيطخلا علس كلاهتسلا لما ةيبرعلا …
AH Salah, OM Alaya - refaad.com
Objective: This investigation aims to determine whether persuasive advertising outweighs
health warnings and sin taxes to entice students to purchase unhealthy products in two …
health warnings and sin taxes to entice students to purchase unhealthy products in two …