In search of innovation and market success, firms have started to empower their customers
in many ways, from customizing and self‐producing their own products (products made for …

Problem definition: In high-product-variety businesses like fashion, mass production (MP)
systems create environmental waste in the form of overproduction on a colossal scale. Mass …

Does Shein redefine fast fashion merchandising strategies? A product-level analysis in the US
retail market | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose Although consumers are aware of the importance of sustainable consumption,
there is a persistent gap between positive attitudes and actual behavior. This disconnect is …

As mass customization becomes more pervasive in many sectors, researchers need to
update traditional approaches to the optimization of critical performance and design …

In the realm of textiles, numerous brands are endeavouring to embrace sustainable
development and prioritize consumer orientation. Nevertheless, during the actual sales …

Three-dimensional (3D) digital models can enable designers to tailor garments to specific
measurements and preferences, ensuring a perfect fit and personalized aesthetics. This …

Fast fashion is one of the most popular industries in the world as it provides consumers with
clothing at an affordable price, however, despite its heightened popularity, it is one of the …

The fashion industry, notorious for its significant environmental impact, has led to the
integration of circular economy models as a promising avenue to mitigate its ecological …

Fast fashion is a term that has become synonymous with the modern fashion industry. It
refers to the rapid production of inexpensive clothing that is inspired by current fashion …