Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

Our study provides insight into the relationships between online store beliefs and consumer
online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a …

Social media are now essential platforms for marketing communications, and the volume of
consumer-brand interactions on these platforms is exploding. Even so, it remains unclear …

We used meta‐analysis and semipartial correlations to examine the relative strength and
incremental variance accounted for by 7 categories of recruiting predictors across multiple …

Marketing practitioners and consumers can benefit from more efficient communication by
using online chats for customer service. However, consumers desire a genuine experience …

Empires rise and fall. Majority groups shrink to mere plurality. Political generations succeed
each other. Parents age, and children grow up. Even department chairs come and go. Each …

Is figurative or literal language more effective in the service encounter context? The current
research reveals that literal language used by a service provider might be more congruent …

This study proposes that storytelling by medical tourism agents can be classified according
to story and telling. Authenticity and educability are the key story attributes, while …

Purpose This paper aims to examine the effect of the cultural intelligence (CQ) of
salespeople, who engage in cross-cultural selling, on the quality of cross-cultural sales …