Purpose This paper aims to provide an assessment of tourism promotion in tourist
destinations and airports (TPTDs) and to organize and classify the literature on tourism …

Transformative tourism (TT) has been gaining a lot of attention over the past few years due
to its power to transform both the individual and the world we live in, in a positive way …

With the advancement of digital technology, digital storytelling is becoming more and more
widely used. However, academics have not delved deeply enough into digital storytelling in …

Purpose The purpose of this study is to propose and test a model that is composed of
immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light …

Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …

In recent years, there has been a renewed interest in using virtual reality (VR) to (re) create
different scenarios and environments with interactive and immersive experiences. Although …

The popularity of danmaku, overlaid comments displayed during videos, is attributed to its
synergized social interaction; its effects, however, remain under-researched. Applying the …

This paper aims to explain how narrative transportation influences the environmental
intentions of university students at five universities in Hebei, China. It also examines the …

Safety, security, and clean air have been given some appreciable attention in tourism
research and practice. However, little is known about TikTok short video narratives of safety …

For many decades, tourism researchers have identified escape from daily life as a prime
motivation for taking vacations. However, the construct of escapism—a state experienced …