The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

The purpose of this study to investigate the effect of online convenience dimensions on
mobile banking (m-banking) adoption intention using a comprehensive moderated …

The development pace of digital socialization has accelerated drastically in the past decade,
especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the …

Purpose Chatbots represent an innovative channel for retailers to meet young customers'
needs anywhere and at any time. Being an emergent technology, however, it is important to …

The purpose of this study is to explore how different dimensions of online convenience
impact mobile banking (m-banking) adoption intention. The findings from 432 banking users …

In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …

The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …