Al-Zaytoonah University of Jordan, Amman, Jordan N. Ali@ zuj. edu. jo
N Ali - Cutting-Edge Business Technologies in the Big Data …, 2023 - books.google.com
The purpose of this research was to investigate the function that IT infrastructure played as a
mediator between data-driven digital marketing strategies and the marketing performance of …
mediator between data-driven digital marketing strategies and the marketing performance of …
Influence of Data-Driven Digital Marketing Strategies on Organizational Marketing Performance: Mediating Role of IT Infrastructure
N Ali - Conference on Sustainability and Cutting-Edge …, 2023 - Springer
The purpose of this research was to investigate the function that IT infrastructure played as a
mediator between data-driven digital marketing strategies and the marketing performance of …
mediator between data-driven digital marketing strategies and the marketing performance of …