The purpose of this study is to test and validate a modified stimulus organism response
(SOR) theory with a bi-dimensional attitude toward fake news sharing. This study examines …

Purpose Drawing upon the stimulus-organism-response (SOR) model, this paper aims to
investigate the effects of stores' environmental components (ie, lighting, cleanliness, scent …

Facial expressions can be used to understand the emotional needs of tourist travelers.
Interpreting facial expressions allows for customizing offers, enhancing emotional …

The main purpose of this study is to examine the effect of service quality factors like physical
environment, tangibility and reliability on purchase intention through mediating role of …

Background Bottom-of-the-pyramid (BOP) consumers' significant discretionary purchases of
non-essential products, such as apparel, contribute to retail growth. In a turbulent retail …

Hedonic valuation models enable us to make relevant decisions concerning the equipage of
the built environment amenities and to establish more correct price zoning and land use …

Objective In marketing, in particular clothing marketing, the visual tool of the mannequin
plays an important role in attracting the customers' attention as a part of the store window …

The primary objective of the study was to comprehend the factors influencing customers'
choices in supermarket shopping. A notable concern arises as shoppers tend to frequent …

Purpose of the study is investigating the effect of changing room on behavioral and
emotional reactions of customers in malls. Goal of the study was to investigate the …