A review of touch research in consumer psychology
This article details the theoretical foundation of haptics in consumer research. We structure
the review using a continuum from proximal touch‐based interactions to increasingly distal …
the review using a continuum from proximal touch‐based interactions to increasingly distal …
Field experiments in marketing research: a systematic methodological review
Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …
application of field experiments in the domain of marketing research. By performing this …
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse
Metaverse has generated considerable interest among marketers and scholars as it offers
an unmatched immersive experience to users. Building on the literature on construal theory …
an unmatched immersive experience to users. Building on the literature on construal theory …
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
The present study investigates the effectiveness of nanoinfluencers in persuading
consumers on social media platforms. Specifically, we propose that message features, such …
consumers on social media platforms. Specifically, we propose that message features, such …
[HTML][HTML] Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers
DA Frank, T Otterbring - Technological Forecasting and Social Change, 2023 - Elsevier
Intelligent machines are steadily replacing human workforce in retail and service. Although
customers' short-term responses toward service robots are well understood, little is known …
customers' short-term responses toward service robots are well understood, little is known …
WHY do YOU care about me? The impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
The present research conceptualizes customer care activities as the process through which
retailers satisfy consumers' needs by means of a set of interconnected services and address …
retailers satisfy consumers' needs by means of a set of interconnected services and address …
Destination image recovery with tourism mascots
Cute mascots endowed with local cultural meanings can reignite the positive sentiment of
both residents and potential tourists when a tourism destination suffers from a negative …
both residents and potential tourists when a tourism destination suffers from a negative …
What you touch, touches you: The influence of haptic attributes on consumer product impressions
AT Ranaweera, BAS Martin, HS Jin - Psychology & Marketing, 2021 - Wiley Online Library
The present research builds upon the touch literature to show that the salience of haptic
product attributes related to product surface texture (smooth, rough) and weight (light weight …
product attributes related to product surface texture (smooth, rough) and weight (light weight …
Revisiting the effects of smile intensity on judgments of warmth and competence: The role of industry context
HK Min, Y Hu - International Journal of Hospitality Management, 2022 - Elsevier
While prior work has assumed the compensation effect of social judgments in relation to
smile intensity, this research proposes and finds that judgments of warmth elicited from …
smile intensity, this research proposes and finds that judgments of warmth elicited from …
Does 'chicken soup for the soul'on the product packaging work? The mediating role of perceived warmth and self-brand connection
Marketers are increasingly using the phrase,'chicken soup for the soul'in their product
packaging designs to communicate brand values and stimulate consumer purchases …
packaging designs to communicate brand values and stimulate consumer purchases …