Influencer marketing: a scoping review and a look ahead
The interdisciplinary nature and rapidly expanding literature stream devoted to influencer
marketing makes it difficult to stay abreast of the current research while simultaneously …
marketing makes it difficult to stay abreast of the current research while simultaneously …
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
This study develops an underlying mechanism outlining the impact of digital influencers on
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
I'll follow the fun: The extended investment model of social media influencers
Abstract Applying the Investment Model to the social media context, this study investigated
the impacts of influencer playfulness and content expertise of influencer on social media …
the impacts of influencer playfulness and content expertise of influencer on social media …
Reconsidering the mystery of digital marketing strategy in the technological environment: Opportunities and challenges in digital consumer behavior
P Kamkankaew, S Sribenjachot… - … of Sociologies and …, 2022 - so07.tci-thaijo.org
The marketing business has been obliged to respond to the digital age by a globalization-
driven technology dynamic. Hence, digital marketing plays an essential part in modern …
driven technology dynamic. Hence, digital marketing plays an essential part in modern …
Evidence of inter-state coordination amongst state-backed information operations
X Wang, J Li, E Srivatsavaya, S Rajtmajer - Scientific reports, 2023 - nature.com
Since 2018, Twitter has steadily released into the public domain content discovered on the
platform and believed to be associated with information operations originating from more …
platform and believed to be associated with information operations originating from more …
Proliferation in live streaming commerce, and key opinion leader selection
Live streaming commerce is emerging as one new business model in e-commerce, with an
influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior …
influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior …
Building stronger brand evangelism for sustainable marketing through micro-influencer-generated content on Instagram in the fashion industry
W Rungruangjit, K Charoenpornpanichkul - Sustainability, 2022 - mdpi.com
Micro-influencers have become powerful sources of information for consumers in the digital
age. Marketers have strategically collaborated with micro-influencers as brand endorsers to …
age. Marketers have strategically collaborated with micro-influencers as brand endorsers to …
Navigating the future of influencer advertising: Consolidating what is known and identifying new research directions
S Rosengren, C Campbell - Journal of Advertising, 2021 - Taylor & Francis
Full article: Navigating the Future of Influencer Advertising: Consolidating What Is Known
and Identifying New Research Directions Skip to Main Content Taylor and Francis Online …
and Identifying New Research Directions Skip to Main Content Taylor and Francis Online …
The streaming industry and the platform economy: An analysis
JK Chalaby - Media, Culture & Society, 2024 - journals.sagepub.com
As television is embracing a new set of internet-related technologies, the medium is
transitioning from broadcasting to streaming. With it, a new mode of distribution has …
transitioning from broadcasting to streaming. With it, a new mode of distribution has …
Enhancing supportive intention through perceived legitimacy: Social media influencer leadership and charismatic legitimization in CSR communication
Partnering with social media influencers (SMIs) in corporate social responsibility (CSR)
initiatives has become increasingly popular, but their role in conveying CSR initiatives …
initiatives has become increasingly popular, but their role in conveying CSR initiatives …