[HTML][HTML] Neuromarketing and Big Data Analysis of Banking Firms' Website Interfaces and Performance

NT Giannakopoulos, DP Sakas, SP Migkos - Electronics, 2024 - mdpi.com
In today's competitive digital landscape, banking firms must leverage qualitative and
quantitative analysis to enhance their website interfaces, ensuring they meet user needs …

Mouse and Touch Devices: On the Inuence of an Interactions Direction onto its Performance

U Bröckl, BA González-Beltrán - Computación y Sistemas, 2024 - polibits.ojs.gelbukh.com
Abstract When building a Graphical User Interface, designers need to decide for the
intended direction when moving from one interaction element to another. Tra ditionally this …