In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Abstract Evaluation of design artefacts and design theories is a key activity in Design
Science Research (DSR), as it provides feedback for further development and (if done …

With their exceptional interactive and communicative capabilities, Online Social Networks
(OSNs) allow destinations and companies to heighten their brand awareness. Many tourist …

In this paper, we propose a real-time online shopper behavior analysis system consisting of
two modules which simultaneously predicts the visitor's shopping intent and Web site …

Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …

The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …

Escribimos este libro para los estudiantes de escuelas de negocios que requieren un
análisis detallado sobre la forma en que las empresas contemporáneas utilizan las …

The increasing popularity of Web 2.0 has led to exponential growth of user-generated
content in both volume and significance. One important type of user-generated content is the …

This article discusses the role of commonly used neurophysiological tools such as
psychophysiological tools (eg, EKG, eye tracking) and neuroimaging tools (eg, fMRI, EEG) in …

Business-to-consumer electronic commerce deals with both Web-based information systems
and marketing activities. Based on the information systems and marketing literature, this …