Product return is a critical issue due to the uncertainty associated with the price, demand,
and quality of the product. Thus, businesses must improve their information transparency to …

Maintaining durable and long-lasting relationships with customers is a key factor that is
widely considered by marketing practitioners and company management. Therefore, this …

Purpose The purpose of this paper is to review the past, current and future trends in
empirical research and theoretical insights into online relationship marketing …

The COVID-19 pandemic has fundamentally changed the world as we know it, especially
consumer behavior. Users turn to digital transactions for fear of making physical contact …

Purpose The purpose of this paper is to bridge together seemingly disparate yet
interconnected paradigmatic antecedents of e-tailing and servicescape, ie, product …

Skin color affects women's self-image, a fact that has long been a consequence of racial
discrimination and dominance as well as the prevalence of light-skinned models in modern …

Crowdfunding was first used by individuals and entrepreneurs to collect small-sized
investments from crowds to support for-profit ventures, but now it is being touted as a …

With advancements in mobile technologies, online food-delivery aggregators (OFA) have
become an important distribution channel for restaurants. This study examines how the OFA …

The growth in e-commerce is an opportunity, but the resulting product return is a challenge.
The complex and multidimensional nature of product return influences the manufacturer …

This research explores the effects of the DART model of value co‐creation on customer
retention. To do so, the current research examines the moderating role of types of customer …