Online video platforms face the challenge of balancing the needs of their users with those of
their advertisers. Although users typically prefer to have less intrusive ads, advertisers aim to …

Online video ads on video-streaming platforms interrupt viewers' video-watching
experiences, presumably triggering anger, irritation, and negative cognition. Thereby, with a …

Purpose The purpose of this study is to investigate online viewers' preferences concerning
the number and duration of video advertisements to watch during commercial breaks. The …

This market research aims to investigate the digital information scanning and the internet
using habit of Generation Y in Bangladesh, a rapidly developing e-commerce market. It also …

Advertising is a form of persuasive communication with an audience. It is a promotional tool
that helps in selling new ideas, products, and services through print, electronic and digital …

Audiences are hostile to advertising on the Internet, so ad-supported video streaming
services have experimented with new interactive formats to make viewers more receptive to …

针对网络视频市场需求不确定性和季播视频阶段性收益特点, 建立视频平台IP
版权竞争与用户会员选择的进化博弈模型. 利用仿真模拟技术, 设计多阶段进化博弈仿真实验 …

ABSTRACT In a 2 (choice) X 2 (message format) study (N= 283), participants were randomly
assigned to either have a choice or no choice in message format and to read either a …

随着网络视频产业迅猛发展, 越来越多的视频节目依赖炒作宣传吸引关注度获取丰厚的商业收益
. 本文考虑时间因素和炒作因素, 基于用户需求不确定性建立连续时间型收益模型 …

Original scientific paper Online environments and especially social networks have become a
great alternative to advertisement publishing. In order to accomplish effective advertising it is …