Artificial intelligence (AI)-powered service innovation (eg, OpenAI's ChatGPT, Google's Bard
and Microsoft's Sydney) has become one of the most significant determinants of firms' …

As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …

Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

This research examines the synergistic influence of inventory competition, artificial
intelligence (AI) adoption, and digital marketing intensity on quality improvement decisions …

This research aims to explore the impact of AI-induced anxiety on the adoption of mobile
payment services in supply chain firms, viewed through the lens of Mental Accounting …

Metaverse integrates a variety of digital technologies, which can significantly reduce
production costs, improve product quality and consumer experience, and has become an …

Using the panel data of 938 listed manufacturing companies in China from 2011 to 2020,
this paper scientifically examines the impact of artificial intelligence (AI) on total factor …

This paper links negative emotions to AI and examines their influence on aversion to
collaborating with AI in customer relationship management. It aims to understand working …

Abstract Business-to-business (B2B) firms are striving to sustain market growth and share in
dynamic marketing environment with an increasing need to protect natural resources in era …

Although the use of generative artificial intelligence (AI) within organizations is becoming
increasingly common, research on how to enhance employees' competitive advantage …