Consumers are conscious of increasing online purchases and demand sustainable
consumption friendly actions. Although there is increasing interest in this topic, the research …

Purpose This study consolidates insights on the role of virtual reality (VR) and augmented
reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research …

The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and
purchasing patterns of consumers. This global crisis was particularly notable because of …

Online reviews have bridged the gap between traditional word-of-mouth and viral
communication, influencing peer's decision processes. Analyzing tourists' online reviews …

In a time where social media is fundamental for any political campaign and to share a
message with an electoral audience, this study searches for a conclusion of the actual …

Sustainability is one of the current much-discussed issues in the world, including in tourism
sectors. However, there are few studies on tourism management and marketing toward …

Purpose Strategic goal achievement in every sector of a company relies fundamentally on
the firm's employees. This study aims to disclose the factors that spur employees of major …

Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing.
However, bibliometric research that organizes this production is scarce. Thus, this study …

The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this …

In a globalised society, characterised by increasingly demanding markets and the
accelerated growth of the digital approach, sports organisations face the challenge of …