CUSTOMER SATISFACTION AND BRAND SWITCHING INTENTION OF MOBILE SERVICE AMONG UNIVERSITY STUDENTS.

TS Huat, GM Ling - Management & Accounting Review, 2020 - search.ebscohost.com
The significant role of telecommunication technology in the economic sector has caused
increasing competition in the mobile service market. As for business survival, a mobile …

Consumer Behavioral Strategy: How it Affect Firm Performance in Food and Beverages Industry

I Halim, S Musa - 2021 - repository.sgu.ac.id
The situational effect from Covid-19 pandemic will change the consumer behavior,
especially in food & beverages industry, thus will influence particularly on consumer …

Customer satisfaction and brand switching intention of mobile service among university students/Mei Ling Goh...[et al.]

LG Mei, HT Seng, EHC Ang, QY Mei - Management and Accounting …, 2020 - ir.uitm.edu.my
The significant role of telecommunication technology in the economic sector has caused
increasing competition in the mobile service market. As for business survival, a mobile …