Student roles and behaviors in higher education co-creation–a systematic literature review
Purpose In today's global and highly competitive climate among universities, educational
developers and instructors have focused more on trying to make the student experience …
developers and instructors have focused more on trying to make the student experience …
Strategies, benefits and barriers–a systematic literature review of student co-creation in higher education
As competition for student enrollment and funding among universities increases, higher
education institutions (HEI) need to critically endeavor to implement and offer high quality …
education institutions (HEI) need to critically endeavor to implement and offer high quality …
Toward a new business model of retail industry: The role of brand experience and brand authenticity
JK Park, EP Hong, Y Park - Journal of Retailing and Consumer Services, 2023 - Elsevier
While the customer-to-manufacturer (C2M) business model has received increasing
attention as a new business model for e-commerce and retail industry, little is still known …
attention as a new business model for e-commerce and retail industry, little is still known …
Understanding the importance of eWOM on Higher Education Institutions' brand equity
ABSTRACT Higher Education Institutions (HEIs) are increasingly aware of the importance of
brand equity for brand strategy. Earlier research has disregarded the eWOM of HEIs, so this …
brand equity for brand strategy. Earlier research has disregarded the eWOM of HEIs, so this …
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students' learning engagement
University brand marketing leaders are reimagining their brand response to the global crisis,
as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the …
as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the …
Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective
Purpose The rapid adoption of social media has resulted in a fundamental shift in the way
communication and collaboration take place. While social media is recognized as an …
communication and collaboration take place. While social media is recognized as an …
Brand posts and brand co-creation in higher education communities: a social communication process theory
Creating brand posts that stimulate customer interaction in online communities is both vital
and challenging to marketing managers. Using social communication process theoretical …
and challenging to marketing managers. Using social communication process theoretical …
Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation
Social media technologies (SMTs), online brand communities, and social customer
relationship management (SCRM) Capabilities play an indispensable role in the …
relationship management (SCRM) Capabilities play an indispensable role in the …
Measuring a University's Image: Is Reputation an Influential Factor?
B Gutiérrez-Villar, P Alcaide-Pulido… - Education …, 2021 - mdpi.com
Today, the higher education sector can be considered a market and, within it, private
university education is a common marketable service in the literature on higher education …
university education is a common marketable service in the literature on higher education …
Beyond social media engagement: Holistic digital engagement and a social identity perspective
The study aims to provide the concept of “holistic digital engagement”(HDE) in marketing
and establish its psychological antecedents through brand identity, brand personality, and …
and establish its psychological antecedents through brand identity, brand personality, and …