This research investigates the antecedents of social media advertising value, and the effect
of this advertising value on online purchase intention in transitional economies in Southeast …

With the growing rise in consumer spending and economic power in Asian societies, it is
increasingly important to explore the implications of these developments on consumer …

In this article, the authors examine the impact of status orientations on consumer purchase
preferences for foreign products, an emerging disposition in Vietnam. Both qualitative (in …

In the book titled 'The Theory of the Leisure Class', Veblen (1899) first coined the term status
consumption to indicate people's tendency to acquire consumer items to display social …

This research attempted to investigate important product attributes in purchasing fashion
goods and the influence of these attributes on preferences for American fashion brands …

This study examines the antecedents and consequences of status consumption in the
transitional economy of Vietnam. Both qualitative (focus groups and in-depth interviews) and …

We explore the role of the extended family on family decision-making in the context of a high-
involvement purchase decision in an emerging economy. Adopting a grounded theory …

Vietnam is undergoing a rapid transformation to a more prosperous society. This article
analyzes household decision making in a transforming economy that has undergone …

This study examines the antecedents of Mobile banking (M-banking) app adoption, explores
post-adoption effects, and tests the moderating effect of consumer status orientation on the …

This article describes the development and validation of a new consumer self-concept scale
created for use in Confucian societies whose economies formerly were centrally planned but …