The pictures in television commercials, magazine advertisements and other forms of
advertising often convey meanings that cannot be expressed as well, or at all, through words …

This volume addresses the content of television--both programs and advertisements--and
the psychological effects of the content on the audience. The author not only reports new …

Uma discussão instigante sobre mensagens subliminares. Nesta nova edição Calazans faz
uma ampla pesquisa e revisão bibliográfica com o intuito de proporcionar uma visão …

Artificial intelligence (AI) is transforming advertising theory and practice. However, while
applications of AI abound, it appears that not enough questions are being asked about the …

This paper examines how subliminal advertising works when it takes the form of product
placement within a popular movie. A questionnaire was designed to investigate product and …

Claims persist that subliminal messages can have significant effects on motives and
behavior. Among the more dramatic declarations are claims that:(1) subliminal auditory …

Over the past forty years, what we, as a discipline, define as advertising research has been
negotiated through our primary scholastic contribution to the field: peer reviewed journal …

Research by marketing/advertising scholars has yielded anything but definitive results when
testing whether subliminal advertising is capable of persuading consumers. Recent …

Consumer awareness of subliminal advertising and the degree to which they believe that
subliminal messages in media are used to influence people's attitudes and behavior are …

DeKalb County, Georgia, in May of 1991. Joyce Simpson said she was debating whether to
quit her church choir as she was leaving a gas station when she felt compelled to look up." …