Firms increasingly deploy algorithmic pricing approaches to determine what to charge for
their goods and services. Algorithmic pricing can discriminate prices both dynamically over …

There has been increasing attention to privacy in the media and in regulatory discussions.
This is a consequence of the increased usefulness of digital data. The literature has …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

The blockchain is essentially a shared database, and the data stored is unforgeable, open
and transparent, which may allow the retailers adopting the blockchain technology to attract …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

The rapid advance in information technology now makes it feasible for sellers to condition
their price offers on consumers' prior purchase behavior. In this paper we examine when it is …

We investigate the effects of price discrimination on prices, profits, and consumer surplus
when (a) at least one competing firm can use consumers' private information to price …

The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …

An important question that firms face in advertising is developing effective media strategy.
Major improvements in the quality of consumer information and the growth of targeted media …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …